The goal of the EleWatch monitoring initiative is to quantify the economic and non-economic value of elephants and their natural habitats to aid in fuller development of ecotourism. One of the major objectives of this initiative is to describe—country by country, region by region—the potential of ecotourism based on elephant-watching. As part of this examination, we will take a close look at the balance between international and national ecotourism. We already know from experience there is tremendous disparity among countries that offer elephant-watching ecotourism, with some countries offering very advanced models and other countries that have barely developed these opportunities. Our hypothesis is national ecotourism has a crucial role to play in elephant conservation. The challenge is, of course, to develop this industry where it is still weak to create sustainable revenues and jobs for those who coexist with elephants. To be successful, the EleWatch monitoring Initiative requires a high level of participation from a diverse panel of stakeholders. Therefore, we are inviting all stakeholders to be part of the EleWatch Network. You can also download this article published on IUCN PAPACO newsletter pp 5-6.